Reverse Engineer Websites

Imagine you want to build the best LEGO castle ever. You could sit there and try to invent a new type of brick… or you could just look at the castle your friend built that everyone loves and build one just like it.

In the business world, “copying” isn’t cheating—it’s smart. It’s called Reverse Engineering.

Most people think you need a magical, brand-new idea to get rich. But recent data proves that you can build a million-dollar business just by looking at what is already working and doing that.

Here is how you can be a business detective, explained so simply a kid could do it.

1. The Time Machine (Wayback Machine)

First, you need to see how the winners started. A website today might look fancy and expensive, but what did it look like when they had zero dollars?

  • The Example: A company called Astro Blaster (texting software for real estate agents). They make over $50,000 a month!
  • The Trick: By using the Wayback Machine, we saw that their price has been the exact same since Day 1.
  • The Lesson: If a winner has kept their price the same for years, don’t change it. Copy their price because you know it works.

2. The “Homework Peeking” (Meta Ad Library)

Imagine if you could look at the smartest kid’s homework to see which answers got an A+. You can do that with Facebook Ads.

  • The Example: A company called Event Rental Systems (software for renting bounce houses) had an ad running for 14 months.
  • The Trick: Most ads get turned off after a few weeks because they lose money. If an ad runs for 14 months, it is printing money.
  • The Lesson: You don’t need a fancy video. Their winning ad was just a simple picture. If you want to sell to bounce house people, just make an ad that looks like theirs.

3. The “Store-Bought Cake” Method (White Labeling)

Have you ever seen a grocery store cake where they just write “Happy Birthday” in icing? The store didn’t bake the cake; they just decorated it.

You can do this with software. There is a tool called HighLevel that lets you take their software, put your logo on it, and sell it as your own.

  • The Example: Pipeline Pro sells their software for a one-time fee of $67.
  • The Trick: They didn’t build the software code! They just “rented” it from HighLevel and put their sticker on it.
  • The Lesson: You don’t need to know how to code. You just need to find a group of people (like plumbers or dentists) and sell them the “store-bought cake” with your sticker on it.

4. The “Cool Friend” Strategy

The hardest part of selling cookies is finding people who are hungry.

  • The Example: Astro Blaster was started by a guy who already had a bunch of real estate followers.
  • The Trick: If you don’t have followers, find someone who does! Find a YouTuber or Instagram person who has fans but nothing to sell. You build the software (the store-bought cake), they show it to their fans, and you split the money.

The Super-Spy Tool Chest

Here are the best tools mentioned to help you spy on businesses:

To See What Tech They Use:

To See How Much Money They Make:

To Spy on Their Ads & Traffic:

To Watch Them Like a Hawk:

  • Visualping (Get an email if a competitor changes anything on their website)

Leave a Reply